About me

Yvonne Loorij

After a career of 34 years in IT, being the only woman on the team most of the time, I know how lonely it can get. How working in a male dominated environment can get you out of touch with who you truly are and with your feminine side.

And it affects your life as well. It’s easy to get swept up in competitiveness, the more is more, no-pain-no-gain mentality. You start to “live in your head”. Before you realise it, you get out of touch with your body and your feelings, disconnected from yourself and your loved ones.

At least I did. I became “hard” and full of judgement. Mostly towards myself, because I was trying my best to keep up with the guys.

Looking back, I kind of lost myself along the way. Nowadays there are more and more women in business, balancing work & family life. There is a larger number of Women’s Networks. Having a mentor or coach has become quite normalised. 

This is my WHY 

If I could go back 15 years, I wish I had had a mentor or coach to guide me along the path and help me to stay true to myself. Focused and confident in knowing my innate talents and worth.

I hope that by coaching young female leaders to use their innate gifts and talents, they will learn to thrive in life AND business. With confidence and without making themselves small. Without the struggle and while staying connected to themselves and the people around them.


We have to encourage and support each other, not compete with each other. Share our struggles and lean on each other. Ask for help and advice. There is no need to reinvent the wheel or find the answers all by yourself!

Men always had their Old Boys Networks. They coach each other and support members of their tribe. As part of examples and conditioning by society, men carve out time for themselves unapologetically. 

As women we need to empower ourselves to do the same and we don’t have to play by their rules. We can make our own!